Aloha and warmest greetings from the voggy side of the Volcano island. Madam Pele is putting on quite a show. It’s on the opposite side of the island so we’re in no danger, hardly affected at all, except air quality and now many of the tourists are choosing to go somewhere else. I really feel for all those that have lost their homes, the vast majority are uninsured.
Recently I’ve been forced to make a big decision. I really enjoy caring for my trees, and the processing, but not so much the business part of it. My wife has agreed to handle the business part, or I would just give up and sell wholesale green. At my current price of $24.00 pound, it is only slightly more than the wholesale green price, and that barely covers the roasting, packaging, mailing, and dealing with delinquent payments. I feel like I need to raise my prices to at least the low end of what my competitors are charging. I’ve done some research and found prices range from $30.00 to $50.00 a pound with peaberry as high as $60.00. My neighbor is still at $28.00, so I would like to do the same. I would still be willing to give a $2/pound discount to my loyal monthly customers, making it $26/ pound. This month’s prices will remain the same, and I will increase them next month. I’m not trying to get rich here;` last year I once again cleared just over $2000.00 for the whole year after expenses.
I have been selling coffee to many of you for 10-20 years, and have enjoyed visits and farm tours with you. I really do enjoy hearing from you, and welcome your feedback. This was a very hard decision to make, and I thank you for your understanding.
Thank you for visiting our website!
Aloha, Wil & Toni Friesen