Greetings and Aloha! - Lehualani FarmLehualani Farm

We will be on vacation July 4-31.
We will ship any orders placed during that time as soon as we get back. Thank you!

Aloha and warmest greetings from the voggy side of the Volcano island. Madam Pele is putting on quite a show. It’s on the opposite side of the island so we’re in no danger, hardly affected at all, except air quality and now many of the tourists are choosing to go somewhere else. I really feel for all those that have lost their homes, the vast majority are uninsured.

Recently I’ve been forced to make a big decision. I really enjoy caring for my trees, and the processing, but not so much the business part of it. My wife has agreed to handle the business part, or I would just give up and sell wholesale green. At my current price of $24.00 pound, it is only slightly more than the wholesale green price, and that barely covers the roasting, packaging, mailing, and dealing with delinquent payments. I feel like I need to raise my prices to at least the low end of what my competitors are charging. I’ve done some research and found prices range from $30.00 to $50.00 a pound with peaberry as high as $60.00. My neighbor is still at $28.00, so I would like to do the same. I would still be willing to give a $2/pound discount to my loyal monthly customers, making it $26/ pound. This month’s prices will remain the same, and I will increase them next month. I’m not trying to get rich here;` last year I once again cleared just over $2000.00 for the whole year after expenses.

I have been selling coffee to many of you for 10-20 years, and have enjoyed visits and farm tours with you. I really do enjoy hearing from you, and welcome your feedback. This was a very hard decision to make, and I thank you for your understanding.

with aloha,

Wil Friesen